Unlocking Aldi’s Secret: The Truth Behind Orange Stickers and Lower Prices
According to The Sun, Aldi shoppers have recently noticed a curious orange sticker on the back of some merchandise, leading to speculation about its meaning. The sticker, which covers the UPC barcode, has left customers wondering if it signifies lower prices or something else entirely.
Social Media Inquiry Sparks Discussion
Aldi shopper Ty Avera raised the question on Facebook, sharing a photo of the orange sticker on a container of mixed nuts. The post quickly garnered attention, with various customers chiming in to share their insights.
Some shoppers reported hearing from employees that the orange sticker indicates the item is on sale. One customer remarked, “We went through this yesterday! It was asked! It’s discounted.” Another wondered if the item was marked down.
Mixed Opinions on the Sticker’s Purpose
However, not everyone agreed on the sticker’s significance. A few customers suggested that the orange marking might simply cover an error in the barcode or signal a different ringing method at the checkout. One commenter noted, “A lot of stores clearance things out that are getting close to their sell-by dates. So that orange sticker may mean to enter a price manually rather than scanning it.”
An alleged Aldi employee commented, “Just a barcode misprint. We either put a sticker over them or sharpie them out.” Some shoppers even speculated that the item might have been returned.
Seeking Clarity from Aldi
The U.S. Sun reached out to Aldi for an official explanation regarding the orange sticker, but a clear purpose has yet to be confirmed. Aldi typically employs various labels to identify sales and promotions for both staff and customers.
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Understanding Aldi’s Labeling System
While Aldi uses different colors for various purposes, orange has not been commonly seen before, according to Aldi influencer and superfan Aldi Mamma.
- Yellow tags are often associated with core merchandise.
- Green tags are typically used for produce.
- White and red combination tags have identified limited-time offers in recent years.
- Blue tags denote seasonal favorites.
- Solid red tags on meat indicate impending expiration.
Aldi’s Competitive Pricing Strategy
Aldi is well-known for its low prices. A shopper who conducted a side-by-side comparison of groceries at Aldi and Walmart earlier this summer found they saved around $25 at Aldi.
In addition to competitive pricing, Aldi announced this week that it will offer its “lowest-priced” Thanksgiving meal deal in five years, priced at just $47. As shoppers await clarity on the orange sticker, Aldi continues to focus on providing value to its customers.
