After 66 Years, Goldfish Renames Classic Snack: Fans Slam New Name as a Joke
According to The Sun, Goldfish fans are scratching their heads after the beloved snack has officially changed its name for the first time in 66 years. The unexpected rebranding has sparked confusion and skepticism among loyal consumers, with many questioning whether the announcement is a prank.
A New Name: “Chilean Sea Bass Crackers”
The snack that has long been a staple of childhood now sports a new moniker: “Chilean Sea Bass Crackers.” This rebranding aims to attract a more mature audience, specifically targeting Millennials and Gen Z snackers who are looking for flavors that resonate with adult tastes, as reported by USA Today.
Danielle Brown, Vice President of Goldfish, explained, “We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too.”
Mixed Reactions from Fans
Despite the intentions behind the new name, the rebranding has not been met with enthusiasm. Fans took to social media to express their disbelief, with some suggesting that the announcement feels more like an elaborate April Fools’ Day prank.
One user tweeted, “This sounds like something you would do on April Fools’ Day,” while another commented under the brand’s Instagram post, “Is this a joke because what the actual heck?” A loyal fan chimed in, stating, “Even as an adult, I’m never too old to eat Goldfish!”
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Promotional Offer and Limited Availability
As part of the promotion, Goldfish lovers can purchase two bags of Chilean Sea Bass Crackers for $7.38 while supplies last. The company has hinted at “new drops of inventory” through October 30, creating a sense of urgency among consumers.
Previous Attempts to Appeal to Adults
Goldfish has previously sought to attract adult consumers with limited edition flavors. Notable releases include Old Bay Goldfish, which features a blend of 18 herbs and spices, and a collaboration with Frank’s RedHot, which added a spicy kick to the classic snack. Janda Lukin, chief marketing officer for Campbell Snacks, stated, “The No. 1 requested flavor for Goldfish was hot and spicy,” emphasizing the brand’s efforts to cater to a more mature audience.
A Bold New Direction
While the Chilean Sea Bass Crackers may represent a bold new direction for the brand, it remains to be seen whether this move will resonate with Goldfish’s loyal fanbase or leave them feeling adrift in a sea of confusion.
