YouTube is an American video-sharing website headquartered in San Bruno, California. On June 17, 2016, Korean education brand Pinkfong released their video “Baby Shark Dance”, and the rest is history. On February 11, 2021, the video was the most-viewed YouTube video of all time, passing the former record holder “Despacito” by Luis Fonsi. “Baby Shark Dance” currently has 7.91 billion lifetime views on YouTube.
“Baby Shark,” that wholesome children’s song that’s somehow become an anthem for toddlers, families, celebrities and groups of complete strangers from Indonesia to Indiana. “Baby Shark,” that viral earworm/mom group in-joke/meme/marketing craze circling the globe. It’s not the first viral internet hit to do so, and Billboard wasn’t its first conquest. The song has already hit the UK Top 40, and was only the third song produced by a Korean artist.
Kate Accardi, mom to 16-month-old Jack, a patient in the Aerodigestive Center at Boston Children’s Hospital has seen her son experience the benefits of “Baby Shark” through the music therapy he received as part of early intervention services. “We have played this song far too many times to count, but it just makes him instantly happy,” she says. “Jack’s doctors and staff have always been great about letting him rock out to it during his appointments and tests.” Perhaps that’s why Sophie Lawrence loves “Baby Shark.” Almost 2, she’s no stranger to the hospital, where she’s been treated at the Midaortic Syndrome and Renovascular Hypertension Center. “She watches the video on repeat for hours,” says her mom, Samantha, who sometimes plays “Baby Shark” during Sophie’s medical appointments to help calm her. “She even makes the hand gestures — she’s obsessed with it.”
The catchy children’s song has gone explosively viral. The Internet and the toddlers have gone crazy over this song. The tune itself isn’t exactly new: It started as a simple nursery rhyme more than 20 years ago, a go-to singalong on school playgrounds and summer campgrounds. In 2015, it was reinvented as a series of whimsical music videos by Korean children’s-entertainment brand Pinkfong. The most popular version features a lineup of cartoon sea creatures alongside singing and dancing Korean children. This song has helped many children.